If your team dreads payout week, it is usually not because the money is not there. It is because nobody wants to re-argue attribution in Slack threads, DMs, spreadsheets, and one-off scripts that only two people understand.
- Coordinator
- Agency or network operator
- Participants
- Creators or affiliates
- Data value
- Transparent attribution and rev-share, fair payout, benchmark data against a noisy existing tooling layer.
MoneyLayer sits above the existing network stack and makes the settlement side clearer. Creators can follow the math. Advertisers get a cleaner story. Your team spends less time playing referee.
What this looks like today
Creators and affiliates get monthly statements they cannot fully reconstruct. The network operator writes custom scripts to patch attribution gaps between platforms, ad networks, and storefronts. Disputes escalate to the founder's inbox and drain the operator's time.
Advertisers on the other side want clean attribution too, and churn when the story is not tight enough. The operator is caught between two audit audiences with different priorities.
Creators and affiliates get monthly statements they cannot fully reconstruct.
Where the data value lives
- Transparent attribution that creators can audit.
- Rev-share math that both creators and advertisers can reconstruct.
- Benchmarking data for agency-side pricing and creator-side negotiation.
- Structured evidence on payouts that reduces the dispute drain on operator time.
- Portable records creators can carry between networks.
How MoneyLayer fits
- Encode the rev-share rule once. Flat, tiered, hybrid, bonused — whatever the network runs. The rule becomes the explicit settlement contract.
- Pipe attribution and sales data in. Connected platforms where possible, structured self-report where not. Creators see the same numbers the operator sees.
- Settle with receipts. Payouts cite sources. Disputes become source reviews, not DM arguments.
Good fit / not yet
- Good fit: creator or affiliate networks with 20 or more active creators and a recurring payout cycle.
- Good fit: operators for whom dispute volume is a real cost.
- Not yet: solo creators without a network or settlement layer.
- Not yet: networks paying flat fees without any rev-share component.
FAQ
Is this trying to replace existing affiliate platforms?
No. MoneyLayer is the settlement and evidence layer that sits on top. Attribution platforms stay where they are.
Can creators export their records?
Yes, portability of a creator's own record is an explicit design goal.
How does dispute handling change?
It becomes a structured review of sources instead of a DM thread.